If you are also crazy over white sauce piazzas, then you will agree that the mere thought of melting cheese on a pizza can turn any tomato sauce devotee into a white sauce fanatic in no time. But what makes white sauce pizzas interesting is not the pie itself, but the cheese the perfect trio of Due Latte, Fontina, and Buffala Mozzarella.

No home has gone to sleep without experiencing having pizza for dinner. It has become a staple food by most American homes and has saved thousands of dinner would-be disasters. The idea of being able to call a delivery on your way home or while waiting for your kids from school is just a relief.

Ask any chef and the answer is the same the secret ingredient that makes a pizza plain delicious is the cheese.

Have you ever wondered what pizza would be like if it were not for the cheese? Perhaps it will just be plain tomato sauce and flatbread.

Choosing the right cheese for your pizza is as important as making sure that the oven is heated at the right temperature. So if you want to have a great tasting pizza, use only the best of cheeses.

Fontina – cow

Fontina cheese is an Italian cheese that can be semisoft or firm, depending on where it was made and how long it was aged. Its flavor can also vary, from mild and creamy flavors to intense and pungent ones. It is one popular cheese used for several Italian dishes.

All Fontina cheeses are made from cow’s milk. The milk has to be raw, and be as fresh as possible. And because it melts extremely well without ruining its toothsome taste, it is a must in every pizza.

Due Latte or Robiola – sheep’s milk cheese

From northern Italy, this cheese came from the south of Alba. Most of the Due Latte cheese that we find today is a combination of cow’s and sheep’s milk. Although the blend is fine, traditionally Due Latte is made only from unpasteurized sheep milk.

Although it still tastes great, traditionally, Due Latte cheese is made from unpasteurized sheep milk. It is neither salty nor intense, but is mild and creamy, ideal for pizzas.

Buffala Mozzarella – cheese from buffalo’s milk

Saying that a pizza should have mozzarella cheese is an understatement. However, not just any mozzarella cheese will make a pizza taste great mozzarella cheese made from buffalo’s is milkier in taste and has higher moisture content compared to mozzarella from cow’s milk. It is richer and is sweeter than cow mozzarella too!

These three cheeses, the Due Latte, Fontina, and Buffala Mozzarella are the top 3 cheeses that is a must ingredient for any kind of pizza. Perhaps they are all melt well, or perhaps they have varying fat content that creates a perfect balance. But regardless of the reason, having all three cheeses on one single pizza is definitely going to be one mouthwatering experience.

Buy these three cheeses at your trusted cheese store.

Pizza coupons have been debated for years. Some shop owners don’t want to discount their prices, some don’t want to set up a program to deliver the coupons, some just don’t market their pizza shop at all.

There are 3 basic ways to deliver coupons.

1. Print ads. The Coupon Clipper, Val Pak, direct mail etc. Any of these can be effective, although they are also pricey.

2. Email lists. I really don’t understand why a pizza shop owner wouldn’t start a Pizza Club. It’s the perfect way to connect with your customers, every month. I know of a local food service business that opened just a few months ago and has over 700 members in their club. How did he do it? There is a computer in the store right beside the cash register where folks can sign up for the club and receive a coupon for joining. The owner reported over 12% redemption every month.

3. Text messaging. This is the latest and probably soon to be the most effective way to connect with hungry Harrisburg pizza fans. Text messaging has a very high open rate, can be sent to the hungry masses when they are out and about and isn’t very expensive to implement.

Here’s an excerpt from a recent article

Domino’s Pizza is rolling out a mobile coupon program that will serve its franchises nationwide.

…..services to send coupon codes to opted-in consumers via text message.

“We’re extremely satisfied with the results we are seeing with our text campaigns, as well as the overall growth of our mobile-ordering customer base,” said Rob Weisberg, vice president of multimedia marketing for Domino’s Pizza, Ann Arbor, MI.

Last year Domino’s more than tripled its number of opted-in consumers, the company claims. It plans to invest significantly in further growing its mobile consumer base.

According to Forrester Research, 30 percent of consumers would like to receive mobile coupons.

Redemption rates for mobile coupons range from 5 percent to 15 percent, which is much higher than typical print coupon rates of 1 percent or less.

Consumers must opt-in in order to participate in mobile coupon programs, accounting for higher redemption rates.

Paper coupon usage has declined 40 percent in the last few years due to lack of immediacy and the manual effort of clipping, according to the Food Marketing Institute.

Real-time offers, geographic targeting, personalization, time-of-day redemption tracking and a lower cost of delivery make mobile more compelling than traditional paper coupons.

The national pizza franchises, Pizza Hut, Domino’s and Papa John’s dominate the internet for searches and online marketing. While no Harrisburg pizza shop can match the spending of the big three, local pizza shops can compete if they make a plan and work it!

Does your favorite pizza shop in Harrisburg have a plan ? Do they contact you monthly with a great offer to entice you to buy?

Do you wish they did?

Most pizza shops in Harrisburg Pa. Do have a takeout menu. These vary from 8 ½ by 11 black white photo copies to full color takeout menus. Full color takeout menus can cost $800 to $1,000 per 10,000 plus the charges for a professional graphic designer. Figure another $200-$400. They’re not cheap but it is a very effective marketing strategy.

For maximum results Harrisburg pizza shops should be putting a takeout menu in every pizza box that goes out, every sandwich bag that leaves their store and have them available at the counter.

If there was a way for the pizza shop owner to get these fantastic marketing tools for free wouldn’t that be a great deal? Well there is! If your business is pizza, Harrisburg Pa. Shop owners should be aware that PaAdmats offers full color takeout menus for no charge to the pizza shop.

What’s the catch? Well in exchange for a great looking full color takeout menu for your pizza shop they sell ads to local business around the border of the menu. These menu’s help increase sales of the Harrisburg pizza shop and also position the shop as an active member of the business community.

When a hungry customer is digging through the drawer looking for a menu to order dinner wouldn’t a good looking full color takeout menu help them pick your Harrisburg pizza shop?

ezWaiter.com allows pizza shops to add online pizza ordering for just $0.35 per order. They have a nifty pizza builder menu that lets your customer custom build their favorite Harrisburg pizza.

exWeborders.com charges $29 per month plus  $0.25 per order and they send out text messages or emails to let customers know when their pizza is ready.

every Harrisburg pizza shop could increase their business by having a pizza menu online. Having online ordering would increase sales even more. The internet is a viable marketing tool for pizza shops. The dominance by the big three, Pizza Hut, Domino’s and Papa Johns is a tough nut to crack, but it can be done.

Increase your carry out, fill more seats, put your menu online and set up an online pizza ordering system now!

Before we get head on into the pizza stuff, it will be interesting to look at the following facts:
• The size of Pizza industry is over $30 billion per year.
• Every day approximately 100 acres of pizza are consumed by Americans alone.
• The consumption rate comes to about 350 slices per second.
• There are approximately 69,000 pizzerias in the United States.
• 93% of Americans eat at least one pizza per month.
• 66.66% of Americans order pizza for a casual evening with friends.

Jaw dropping figures, aren’t these? If you own and run a pizzeria, or any joint selling pizzas, chance are that you may be aware of these statistics. These figures offer an opportunity to every pizza shop to grab a major chunk of this burgeoning business.

However, going by the existing number of joints selling pizzas, it is not going to be a cakewalk for any new entrant in the field. Not only that, it is going to be a tough call for the existing competitors to retain their share of the business. It will be essential for the pizza shops’ owners to embrace new technology for advertising and marketing to get in touch with the maximum number of customers and lure them to buy pizza, specifically from their outlet.

Doors are open for pizza
The last two of the statistics mentioned above suggests that eating pizza is a favorite pastime of Americans and they do it very often. That means the doors of Americans are always open to pizza delivery boys. The only requirement is to get maximum consumers to contact you so that your pizza reaches every door.

Reach every door with mobile marketing
Mobile marketing offers unlimited opportunities to widen the scope of your business. It is the latest craze among advertisers. It is less expensive and much quicker than the other methods of advertising. It has certain advantages for pizza shops, these are:

• Short codes and keywords: Short codes and keywords in mobile marketing are very useful to appeal to the target consumers. For example, simply sending a keyword ‘pizza’ to a short code allotted to you will get you the mobile number of the interested consumers, and you can directly talk to them. This will reduce a lot of trouble for the consumer and get you the lead as well.
• Mobile coupons: These are special text messages offering special discounts to the receiver. If your pizza shop offers special discounts and schemes, it will allure the receiver to avail them and generate more business for tour shop.
• Special offers: If you want to attract more business on certain slow days, text messages for mobile marketing and mobile coupons to be availed on these specific days can fetch additional the customer traffic to your joint.

Having understood the utility of mobile marketing for pizza shops, get on and ride the technology to get the advantage over other competitors.

Local Harrisburg pizza shop owners can check out 6Horse Marketing for more information about text marketing for pizza shops in Harrisburg Pa.

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Ingredients

By Volume
4 cups flour
1 ½ cups, plus 2 TBL water
2 tsp salt
1/2 tsp dry active yeast

By Weight
500gr flour
325gr water (65% hydration)
10gr salt
3gr active dry yeast

We highly recommend cooking by weight. It is fast, and easy to get the exact hydration (water to flour ratio) and dough ball size you want. Personally, I do not use recipes or a mixing cup when I cook dinner for the family, but pizza and bread dough is different. Being exact counts, and nothing works better than a digital scale.

Mix the dough in a stand mixer, by hand or in a bread machine. If you are using a stand mixer, mix it slowly for two minutes, faster for 5 minutes, and slow again for 2 minutes.

Cover the dough and let it rise for 1 1/2 – 2 hours, or until double. Punch it down and push out the air bubbles. Form the dough into a large ball, then cut it into three 275gr equal pieces

To make your pizza balls, shape each piece of dough into a ball.

Gently roll your dough into a ball, then stretch the top of the ball down and around the rest of the ball, until the outer layer wraps around the other side. Pinch the two ends together to make a smooth ball with a tight outer “skin.”

Set your ball seam-side down where it can rest.

Dust your pizza balls with flour, and store them under a damp towel, in a proofing tray, or under plastic wrap. This will prevent the outside of the ball from drying out and creating a crust, and becoming difficult to work with. The top of the Harrisburg pizza ball should be soft and silky.

Your pizza balls will need to rest for about an hour to become soft and elastic, so that they can be easily stretched into a thin crust pizza.

If you won’t need your dough for more than an hour, refrigerate it until you are ready to start.

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Melted cheese, crispy crust and tangy sauce, that’s what makes Pizza Harrisburg Pa so good.  You can find the best pizza online right here on on several other sites.

Pizza Sauce

Ingredients

• 1 (6 ounce) can tomato paste
• 6 fluid ounces warm water (110 degrees F/45 degrees C)
• 3 tablespoons grated Parmesan cheese
• 1 teaspoon minced garlic
• 2 tablespoons honey
• 1 teaspoon anchovy paste (optional)
• 3/4 teaspoon onion powder
• 1/4 teaspoon dried oregano
• 1/4 teaspoon dried marjoram
• 1/4 teaspoon dried basil
• 1/4 teaspoon ground black pepper
• 1/8 teaspoon cayenne pepper
• 1/8 teaspoon dried red pepper flakes
• salt to taste

Directions

1. In a small bowl, combine tomato paste, water, Parmesan cheese, garlic, honey, anchovy paste, onion powder, oregano, marjoram, basil, ground black pepper, cayenne pepper, red pepper flakes and salt; mix together, breaking up any clumps of cheese.
2. Sauce should sit for 30 minutes to blend flavors; spread over pizza dough and prepare pizza as desired.

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What makes a good pizza? My opinion is 3 things, crust, taste and texture. I prefer a pizza that’s crispy. New York style is how it’s usually refered to. There’s just something about the pizza that makes oh so wonderful

Taste comes from the right combination of good sauce, proper seasoning and quality cheese. Many Harrisburg pizza shops make a good pizza, a few don’t.

The other factor is service. Everyone likes to be treated well when they go into their favorite pizza shop in Harrisburg  Pa. and I’m no different.

Today is Super Sunday and it’s one of the busiest pizza days in Harrisburg. So enjoy a pie and Go Steelers!

Here’s an article from the Patriot News.